Monday, February 25, 2019
Distribution Research - Isn't It Romantic
Isn't It Romantic, directed by Todd Strauss-Schulson, is a romantic comedy released on February 13, 2019 that portrays Natalie, played by comedian/actress Rebel Wilson, a young architect in New York City who gets knocked unconscious during a subway mugging and magically wakes up to find herself in an alternate romantic comedy universe, where she is the star of the show. As this film is a romantic comedy, Marin and I are trying to appeal to the same audiences through our films. Isn't It Romantic was digitally distributed through iTunes on Apple devices. The film can also be ordered on Amazon digitally or on DVD or Blu-ray. This is yet another form of digital distribution. The impact of huge online selling sites broadens the audiences to people who prefer movies on computers or other smart devices to people who enjoy watching it from a DVD. Marin and I learned that allowing people to choose their preference of film watching will expand our audience population as well as please them that a company is accommodating their preferences.
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