While attempting to understand how Marin and I are going to digitally distribute our product to the public, it is important to look at the techniques that other films have employed to promote their film. For example, the new and unreleased live action film, Aladdin, coming to theaters May 24, 2019, aired their trailer over multiple social media outlets. YouTube, Disney.com, and more were all promoters of the film. But Disney filmmakers also released the trailer on popular teen social media platforms such as Snapchat, Instagram,and Twitter. Snapchat is a messaging app where you can send pictures, watch "stories", and text. Snapchat is funded by ads placed throughout stories, and Disney paid to have their trailor added between these stories. In doing this, they can attract a teen audience by placing an ad on a social media app they use almost everyday. Likewise, Instagram and Twitter are also funded by ads, and Disney repeated the same ad placement in between photos and "tweets" to display their trailor and promote their movie to regular Instagrammers and Twitter users. This not only expands their audience to the younger teen population, but to the older population on social media apps who saw the original animation film as children and encourage them to revisit their youth.
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