Target Audience Research - To All the Boys I've Loved Before

While planning our revisions, it is important to research advertisement tactics that other movies have employed in order to promote their film. The popular Netflix romantic comedy, To All the Boys I've Loved Before, released a promotional video including three main cast members. In the video, Kiss and Tell, Lana Condor, Noah Centineo, and Israel Broussard, blindfolded, kiss weird objects and try to guess what they are. The Netflix original film was available for streaming on August 17, 2018, and not long after, due to the major success of the film, Netflix released a video on YouTube shortly after, giving the fans more footage of the beloved film's cast. This helped create more attention for the actors and the film itself. As To All the Boys I've Loved Before is a romantic comedy much like ours, I decided that this promotional video was perfect example of raising awareness. It would be interesting to see how Marin and I would choose to incorporate similar techniques into our own film promotion. We are directing our film towards a both gender of any generation. However, we realize that for our film, as it is a teen romantic comedy, that the most realistic audience will most likely be teenagers and young adults because it will be more relatable to them. Additionally, this film can appeal to both genders as it includes an equal number of males and females.