Target Audience Research - The Kissing Booth

Another popular film recently released by Netflix has also rapidly grown much success. The Kissing Booth, shortly after its release on May 18, 2016, was promoted through a video distributed by Teen Vogue on YouTube on June 25, giving enthusiastic watchers more content of the comedic cast. In the video, Compliment Battle, Joey King and Joel Courtney, stars of the film The Kissing Booth, try their best to read complimentary tweets from fans without bursting out laughing. Through the video, they react from funny tweets from their fans, involving the audience and encouraging them to watch the film and send more tweets. This motivates watchers to become more involved in the film's media presence and promote the film through word of mouth and online. This film, similar to To All the Boys I've Ever Loved Before, is directed towards all audiences, however, it is most likely that younger audiences will be more inclined to watch due to relatability. Similarly, our film would try to employ similar elements into our advertisements because we are trying to appeal to the same audiences. Through social media sites such as YouTube where billions of videos are shared each day, our film would most likely receive the attention required to promote the film and sell movie tickets.