Target Audience Research - Mother's Day

To promote her new film, Mother's Day, Jennifer Aniston became a prominent spokesperson for Aveeno Lotion. She appeared in multiple commercials, testifying for its promising results. Within the movie, she portrays a mother of two children however, she has wrinkle-less and age-less skin, perfectly colored blonde hair, and flawless makeup. Older women and mothers who watch the commercials may recognize Aniston and be more inclined to see the movie and buy the lotion, desiring to look like her. My group learned that by promoting a film through a product can be extremely effective. By connecting the product to our film, we would be successful in having more people who buy the product relate that with our film and therefore going to see it. However, though this advertisement technique is useful and effective, we would need a different product for our film as we target different audiences.